Online Casino Affiliates Explained
What is a Casino Affiliate and CPA/MGR?
When you sign up to become a casino affiliate you essentially enter into a partnership with the company that you are promoting. For example, if you run a website that promotes and lists information about online casinos and customers sign up for those casinos through your website, you will receive a percentage of the revenue earned from that customer.
Many people find affiliations to be very lucrative ventures as revenue shares can be as high as 50% along with the vast resources and marketing materials that the company has to offer. For example, if you promote an online casino on your website and a customer deposits money into that website using yours, you will earn your percentage for that deposit. (For example, id your revenue sharing is 50% and the customer deposits $1,000, your profit would equate to $500.
Why Join Affiliates?
Online gambling is a massive industry. In fact, this type of gambling alone generates many billions of dollars every year in profit. By simply becoming an affiliate, you have the opportunity to take your share of the profits. Some people have even been able to make affiliation and revenue sharing their full time job. Even if you only earn a limited amount of money through this type of revenue sharing, the income supplementation can be enough to make affiliation a lucrative venture. Some affiliates make more than $1million a month as one man operations.
One of the best parts to becoming an affiliate is that it is usually free of charge. You provide the website and content and your partner handles the rest free of charge. Owning a website is not the only way to become an affiliate, however. There are many ways to promote online gambling in off-line venues. Most affiliate companies provide information and resources to people that wish to promote online gambling sites on a for profit basis without a website.
CPA
CPA stands for Cost Per Acquisition and is a type of affiliation program that awards the participant a set amount of money for each customer that makes a deposit on a sponsored online casino. These programs typically contain deposit minimums but they are normally quite low. In addition, most affiliates award clients increasing amounts of money as your client base rises per month. For example:
You are an affiliate with a company that pays you $100 per customer up to 15 customers per month.
If you sign up more than 15 customers, you earn $150 per customer.
During the month of January, you sign up 21 customers that make an initial deposit of $50 (the affiliate minimum) through your website.
21 x $150 = $3,150
You would earn $3,150 for the month of January.
MGR
MGR is another term for basic revenue sharing. This is the type that works by awarding the participant a percentage of the profit earned from each referred customer rather than just a flat rate. While CPA can be very attractive to clients new to revenue sharing, MGR is where the real money can be made. MGR works in the following way:
You are an affiliate with a company that pays you 50% of the profits earned from each customer.
You sign up 10 customers that generate a total of $4,600 in profit during the month of January.
50% of $4,600 = $2,300
Your would earn $2,300 for the month of January.
What to Choose?
In general most casino affiliates will make much more on MGR, and this is why almost all casino affiliates choose this model. It is not uncommon to have 1 player earn an affiliate tens of thousands of dollars whereas if they were on CPA, they would have only made a couple hundred dollars.